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Rasmussen, Lauge. The narrative factor of state of affairs building-how story telling may well give folk a memory of the foreseeable future. In Cognition, Interaction and Interaction edited by Satinder, Gill, 174-194.London: Springer, 2008.
Steel, Jon. Perfect Pitch: The Art of Advertising Suggestions and Wining New Opportunity. Hoboken, NJ: John Wiley & Sons, Inc. 2007.