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Rasmussen, Lauge. The narrative facet of situation building-how tale telling can give people a memory for the long run. In Cognition, Conversation and Interaction edited by Satinder, Gill, 174-194.London: Springer, 2008.
Steel, Jon. Ideal Pitch: The Art of Advertising Hints and Wining New Venture. Hoboken, NJ: John Wiley & Sons, Inc. 2007.